This project was born from a workshop with TBWA\Paris agency.
With the Ecole Estienne, they created a brand : Steinkrebse.
It was asked to reinvent creative work by the way a creative would like to work. My group and I were totally stuck and this is how the project was born. We created Inkrust which is an agency which is encrusted to save creative agencies in trouble, who know a bad buzz or who can no longer create. Inkrust comes to shake them up and offer them working methods that reboost them. We created the brand, her identity and the final product which is a promotional video for creative agencies in trouble.
Work in collaboration with Lisa Hamonou, Mohamed El Ghazi and Juliette Latu.